Back to the Future 2 Shoes are finally here, its about time.
Welcome the Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. You have seen that in the movie Back to the Future, its not fully what it looked like in the Film, but we are getting there. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.
Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
The potential of adaptive lacing for the athlete is huge, Hatfield adds, as it would provide tailored-to-the-moment custom fit. “It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance.”
I think its about time we see something really new, not just a player that writes a name on a shoe or other graphics.
The HyperAdapt 1.0 will be available in the U.S. from November 28. The retail price is $720.00.
Here a little Video about the New Nike Hyperadapt Sneakers.